Director of Account-Based Marketing for Life Sciences

Description

The Account-Based Marketing (ABM) Director will lead strategic marketing initiatives aimed at key life science clients. This role is responsible for driving awareness, engagement, and sales of our real-world data (RWD) solutions within the pharmaceutical industry. The ideal candidate is a data-driven B2B marketing expert with extensive experience in account-based marketing, strong leadership abilities, and a track record of revenue growth through targeted campaigns.

Company Culture and Environment

We pride ourselves on fostering an innovative and collaborative workplace. Recognized as one of the best places to work, we offer a dynamic environment where talented professionals can thrive.

Career Growth and Development Opportunities

Working with us presents opportunities for professional growth, collaboration with industry experts, and involvement in meaningful projects that impact the life sciences and healthcare sectors.

Detailed Benefits and Perks

• Competitive salary with commission potential
• Comprehensive benefits package, including medical, dental, and vision coverage
• 401(k) with company contributions
• Company-funded long-term and short-term disability insurance
• Life insurance, paid holidays, and generous PTO
• A collaborative, innovative team environment

Compensation and Benefits

• Competitive salary based on experience and performance
• Opportunities for commission based on sales success
• Comprehensive health benefits and a robust retirement plan

Why you should apply for this position today

This is an opportunity to make a significant impact in the life sciences sector. Join a team that values innovation and collaboration, and be part of shaping the future of healthcare.

Skills

• Strong experience with CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
• Data-driven and analytical mindset with the ability to track and interpret campaign performance metrics
• Excellent communication, interpersonal, and presentation skills
• Strategic thinker with problem-solving abilities
• Ability to thrive in a fast-paced, dynamic environment

Responsibilities

• Collaborate with sales leadership to identify high-value accounts aligned with our ideal customer profile (ICP)
• Create in-depth dossiers for target accounts analyzing their therapeutic areas and key stakeholders
• Develop compelling content that highlights the value of our RWD solutions
• Design and execute highly personalized outreach campaigns targeting decision-makers in key accounts
• Equip the sales team with personalized content and competitive intelligence
• Define, track, and report on key performance indicators (KPIs)
• Leverage ABM platforms and marketing automation tools to manage campaigns

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of B2B marketing experience, focusing on account-based marketing in the pharmaceutical or healthcare industry
• Proven success in developing and executing high-impact ABM programs

Education Requirements

• Bachelor’s degree in Marketing, Business, or a related field

Education Requirements Credential Category

• Bachelor’s Degree

Experience Requirements

• 5+ years of relevant experience in B2B marketing with a focus on account-based marketing
• Proven results in achieving high-impact marketing initiatives within the pharmaceutical or healthcare sectors

Why work in Dallas, TX

Dallas is a vibrant city known for its strong economy, rich cultural scene, and excellent quality of life. With a growing healthcare and life sciences industry, Dallas offers numerous opportunities for professional development and networking. The city boasts a diverse and inclusive environment, making it a fantastic place to live and work.